Saturday, April 25, 2009

Tuesday, April 21, 2009

Earth Day

This year we celebrate the 40th Earth Day event. The first Earth Day was held on the April 22, 1970. So lets go and celebrate!

let me know what you intend to do to participate in this event.

HOTELS EARTH DAY ACTIVITIES

Accor has announced it will hold its third Earth Guest Day his year, this will be a group-wide initiative that aims to involve employees across the Accor group in sustainable development projects.
Accor will also introduce a new website on April 22 that will showcase its participation in the Plant for the Planet: there Billion Tree Campaign, which is an initiative launched last year in association with the United Nations Environment Program.

Sunday, April 12, 2009

Green Your Hotel Stay Programme Launched by Marriott

In February this year, Marriott launched “Green Your Hotel Stay” programme. When a guests book a room on Marriott.com webiste or visit’s Green-Brazilian Rainforest, they can help protect the 1.4 million acres of the Amazon rainforest in Brazil. Guests are now able to offset the carbon generated during their stay for as little as US$10, or US$1/day for 10 days. Marriott has been in the process of greening its $10 billion supply chain, replacing its plastic key cards, towels, pens, toilet paper, pillows, and paint with more environmentally-friendly options.

Friday, April 10, 2009

Its al about guest satisfaction

Guest' satisfaction should be the the main objective of every Hotel General Manager, Marketing Director and Sales Manager wishing to differentiate thier property from the others in order to build, hold and even improve its position in the local and glabal market.

Wednesday, April 8, 2009

MARKETING IDEAS FOR TODAYS ECONOMIC CLIMATE

You can contribute to the discussion. we want to hear from sales and market directors, VP's, Managers, PR managers. lets share ideas and build a better Hotel, Travel and Hospitality Industry


sample Hotel Reservation letter

doubleus marketing

hotel marketing ideas

sustainable tourism

HOTEL SALES & MARKETING IDEAS

"doubleus marketing"

please join us and contribute to the blogg

Monday, April 6, 2009

WHAT WILL YOU CELEBRATE CAMPAIGN?

What about creating a campaign with the theme "What will you celebrate?” It is all centred around the idea that a special occasion purchase is less dispensable than the annual vacation. So lets celebrate a wedding anniversary, a birthday, time with friends.....

Marketing in a downturn - Tip 2

marketing tip in a downturn make sure you weigh resources towards higher yielding programs targetting existing customers, rather than new customers.

Selling in a Downturn - Tip 1

sales tip in a downturn = target your existing customers rather than new customers, its always harder to convert a new customer and its far more cost effective targetting existing customers than trying to convert new customers.

Marketing in a downturn - Tip 1

Marketing in a downturn - inexpensive tools can be highly productive for the retention of past guests like blogs, message boards & forums.

Saturday, April 4, 2009

23 Enviromental Criteria

WORLDHOTELS, is introducing 23 environmental criteria to its
annual quality checks in order to encourage its affiliate hotels to embrace a
comprehensive set of ecological standards.

These Eco-friendly criteria property assessements include such aspects as the use of energy-efficient light bulbs, organic in-room bath amenities and double-glazing. Further
stipulations range from towel and linen re-use programmes to the use of organic
cleaning products and recycling bins to serving organic and locally grown food
products.

Wednesday, April 1, 2009

DOES YOUR HOTEL HAVE A SUSTAINABILITY REPORT?

The Rezidor Hotel Group has a sustainability report that is published on thier website each year. Their latest report has just been published for 2008. The report is available as a PDF download from thier website www.rezidor.com . A very professinal document and a positive statement for thier brand and a great communication vehicle to drive potential customers to thier website. A very good read!

Tuesday, March 31, 2009

ALL ABOUT HATSAM

Like many industries around the world, the Travel, Hospitality & accommodation industry finds itself facing a myriad of challenges, changes and opportunities in 2009 and into 2010. It is during times of great change and challenge, that people from within the industy need to connect with other professionals from around the globe. With declining room rates and occupancy levels in most parts of the world, we as an industry profession need connect with each other and share our wins and show case our achievements.

HATSAM has been created to provide a vehicle for Sales & Marketing Professionals to connect with other Sales & Marketing professionals within the Travel & Hospitality Industry.

Lets share our ideas so that we can build an even stonger industry that flousishes both in good times as well as the environment we are currenlty working in today.

I welcome you to join in and contribute.

Steve

Hotel room of the future unveiled

I’ve seen the hotel room of the future and it’s number 1014 Pullman Paris Bercy.

First the door lock. Ahmed Chekir, the manager on duty at the hotel, uses a special hotel key card with a radio frequency microchip to open it. This technology is available in Samsung mobile phones, which Accor Hotels says in the next 18 months to three years, will be extended to all mobile phones worldwide.

Then you enter the room to see an oversized shower - 1.5m-by-1m - and equipped with special glass which can switch from clear to opaque. It has an adjustable rain shower offering a vigorous or gentle spray as well as different lighting options.

The hotel is in the Bercy area, in the 12th arrondisement, in the east of Paris.

Designed by Natacha Froger, the concept room was aimed as a study in luxury accommodation for the individual, short-stay business customer. In creating the room, the design teams decided that chilled water and coffee were more important than the usual mini-bar beverages and snacks, which are available through the hotel’s room service.

Venturing further inside, there’s a mobile, sliding luggage rack and a large closet. A side table carved from a single piece of wood also serves as a bedside table and includes a Bartech ice cube bar and Nespresso machine.

The centrally positioned bed is one of the super comfortable ones that are in all Pullman and Sofitel hotels. A new fabric was developed for the bed linens and a new fibre blend of brushed cotton and silk that is soft, luminous and more absorbent for bathrobes.

Next to the bed are two bedside tables, each equipped with electrical, ipod/MP3, broadband internet and PC/video projector outlets as well as lighting controls. There’s also a touch-sensitive remote control that turns on all the room’s automated functions, including the bedroom and shower lights, video projector, lightproof blinds and interactive TV menu. TV shows and exclusive interactive programs can be viewed on a glass screen with a video projector. Seemingly suspended in mid-air in the window is a 1.2m television screen. It uses thin film technology, providing exceptional resonance and sharpness. The advanced 5.1 surround sound system is hidden from view.

A large side table serves as a Le Corbusier-style desk, table or seat, from where you can see up the Seine to Paris. In the bathroom, the natural stone washbasin features a large waterfall tap. The toilet area was carefully designed to minimise noise, with special soundproofing built into the lid.

In 1997, engineers from Accor Hotels’ Innovation and Design unit joined forces with designers to design the first concept rooms. Their goal was to produce “visionary spaces combining futuristic techniques and state-of-the-art design”. Using the rooms as research labs, Accor’s been able to test its innovations before actually introducing some of them in its hotels. This was how the LCD screen became standard equipment for all its group hotel brands. The latest concept rooms were opened last October; the other is Room 307 at the Sofitel Paris Le Faubourg. Because these rooms are open to hotel guests, they provide a real-life opportunity to see how customers react to their new features, including spatial design and product innovations. Guests could be upgraded to this room or it could be booked, Chekir said.

Ten years ago, the Bercy warehouses were converted into stylish shops and restaurants alongside tracks, which were once used to move wine barrels in and out of the warehouses. In 1990 the city of Paris staged an architectural competition for the redevelopment project next to the Parc de Bercy. The winning firm, Valode and Pistre, designed a plan that consisted of the restored warehouses with modern, taller buildings behind. Instead of turning the old cobblestoned lanes into a covered shopping centre, as its rivals wanted to do, Valode and Pistre proposed leaving the streets open with a network of awnings to protect visitors from the weather. It’s become a popular night-time area with restaurants and bars, with many people stopping off for a meal or drink before or after a movie at the large CineCite - France’s biggest cinema complex. It’s one place tourists can mix with locals at night as the bars have a very local feel to them.

Source: http://www.thewest.com.au/default.aspx?MenuID=8&ContentID=132623
 
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