Earth Day

This year we celebrate the 40th Earth Day event. The first Earth Day was held on the April 22, 1970. So lets go and celebrate!

let me know what you intend to do to participate in this event.

HOTELS EARTH DAY ACTIVITIES

Accor has announced it will hold its third Earth Guest Day his year, this will be a group-wide initiative that aims to involve employees across the Accor group in sustainable development projects.
Accor will also introduce a new website on April 22 that will showcase its participation in the Plant for the Planet: there Billion Tree Campaign, which is an initiative launched last year in association with the United Nations Environment Program.

Green Your Hotel Stay Programme Launched by Marriott

In February this year, Marriott launched “Green Your Hotel Stay” programme. When a guests book a room on Marriott.com webiste or visit’s Green-Brazilian Rainforest, they can help protect the 1.4 million acres of the Amazon rainforest in Brazil. Guests are now able to offset the carbon generated during their stay for as little as US$10, or US$1/day for 10 days. Marriott has been in the process of greening its $10 billion supply chain, replacing its plastic key cards, towels, pens, toilet paper, pillows, and paint with more environmentally-friendly options.

Its al about guest satisfaction

Guest' satisfaction should be the the main objective of every Hotel General Manager, Marketing Director and Sales Manager wishing to differentiate thier property from the others in order to build, hold and even improve its position in the local and glabal market.

MARKETING IDEAS FOR TODAYS ECONOMIC CLIMATE

You can contribute to the discussion. we want to hear from sales and market directors, VP's, Managers, PR managers. lets share ideas and build a better Hotel, Travel and Hospitality Industry


sample Hotel Reservation letter

doubleus marketing

hotel marketing ideas

sustainable tourism

HOTEL SALES & MARKETING IDEAS

"doubleus marketing"

please join us and contribute to the blogg

WHAT WILL YOU CELEBRATE CAMPAIGN?

What about creating a campaign with the theme "What will you celebrate?” It is all centred around the idea that a special occasion purchase is less dispensable than the annual vacation. So lets celebrate a wedding anniversary, a birthday, time with friends.....

Marketing in a downturn - Tip 2

marketing tip in a downturn make sure you weigh resources towards higher yielding programs targetting existing customers, rather than new customers.

Selling in a Downturn - Tip 1

sales tip in a downturn = target your existing customers rather than new customers, its always harder to convert a new customer and its far more cost effective targetting existing customers than trying to convert new customers.

Marketing in a downturn - Tip 1

Marketing in a downturn - inexpensive tools can be highly productive for the retention of past guests like blogs, message boards & forums.

23 Enviromental Criteria

WORLDHOTELS, is introducing 23 environmental criteria to its
annual quality checks in order to encourage its affiliate hotels to embrace a
comprehensive set of ecological standards.

These Eco-friendly criteria property assessements include such aspects as the use of energy-efficient light bulbs, organic in-room bath amenities and double-glazing. Further
stipulations range from towel and linen re-use programmes to the use of organic
cleaning products and recycling bins to serving organic and locally grown food
products.

DOES YOUR HOTEL HAVE A SUSTAINABILITY REPORT?

The Rezidor Hotel Group has a sustainability report that is published on thier website each year. Their latest report has just been published for 2008. The report is available as a PDF download from thier website www.rezidor.com . A very professinal document and a positive statement for thier brand and a great communication vehicle to drive potential customers to thier website. A very good read!